10 types of videos to create for your business

Do you want to know the types of video content that get the most engagement? You’re in luck because that’s what we’re going to talk about today.

It’s not just the big guys (companies) who can afford to use video marketing for their brand, with a little budget and some creativity even start-up businesses can harness the power of video content.

72% of businesses say video has improved their conversion rate.

Producing videos is easier than ever and cheaper, too. You’re about to find out affordable ways to produce video content for your brand.

Here are the 10 types of videos to create for your business:

  1. Explainer videos – Explainer videos can work well because people online are looking for ways to consume information as quickly and efficiently as possible. This type of video educates the viewers about a business in a quick yet engaging way while boosting conversion rates.
  2. Behind-the-scenes videos – Video in itself is the most personal type of content because viewers can see your face, your body language, your personality, and even judge your sincerity. It makes you human and relatable if done the right way.

Also, a great way to put personality in your brand. And established a real connection with your audience. So don’t be afraid to create those informal and raw videos for people to get to know you on a deeper level.

  1. Customer testimonial videos – Those testimonials are valuable business assets that you can use to determine how your service or product has impacted lives. And you can also use them to attract even more customers. An honest product or service review from real people is a powerful way to attract new customers because as they say, people influence people.
  2. Event videos – These are short but concise snippets of the event you’re promoting.  With the end goal of convincing people to take action by attending. And it’s a win-win situation because even if those who watched the promotional videos don’t attend the live event, they were made aware of the brand, thus increasing your online presence.
  3. Company culture videos – Share your company’s culture by showing people what your work environment is like. These videos let you connect with your audience by making your brand more human. Also great for recruiting purposes to attract the best talents to join your company.
  4. Product videos – Is your service or product difficult to explain in text? Then this is right for you, so you can show, not just tell, exactly what you offer as clearly as possible. And have the information be retained in the viewers’ minds because they saw it visually.   Animated videos are popular in explaining complex products and services.
  5. Vlogs – Video blogs are popular in sharing an individual or company’s journey. It costs very little to produce and helps tremendously in building relationships if done right.  Sharing your journey makes you a real human in the eyes of your audience, hence you build a relationship with them.
  6. CEO interview – No one can best communicate the brand’s message than its visionary. That’s probably why CEO interviews are becoming popular. A genuine message from the CEO can make real connections with employees and audience alike, and also help build trust for the brand.
  7. Promotional videos – You can use this to invite people to your event. Make a brief summary of what the event is about. Clearly state what attendees can expect, learn, or experience. Encourage prompt action by giving a clear Call to Action like signing up for the event.
  8. Service demonstration videos – This is an excellent way to quickly showcase the best features and benefits of your products IN ACTION. A confused mind always says no. So make your demonstration video straightforward yet engaging.

I hope that gives you ideas on how you can use videos for your brand. And remember, it all boils down to creating VALUE for your customers. These types of videos are just means for you to bring that value across to your target audience.

What’s your choice? What type of video will help you communicate your message effectively? You can use several of these options, depending on your business’ needs, and see what works.






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